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At Bradbury Mail, through our ethos of continual investment in both state of the art technology and personnel, we are confident that we offer the most comprehensive, efficient and cost effective direct marketing solutions available within Northern Ireland.

Call 028 9073 4584 for details


Direct Mail is one of the most profitable marketing activities you can ever do. It is a “one to one” form of communication, in that it gets you talking directly to your customer and allows you to tell them exactly what you want them to hear.


Data Management

It is commonly accepted that the quality of data is the most integral element to the success of any direct marketing campaign. Over time it stands to reason that the quality of any data will deteriorate as people and businesses move, Royal Mail change postcodes, and often you simply may not have received all the relevant information to begin with.

We will take your data, supplied in almost any format, and clean, sort, de-dupe and enhance it using Royal Mail’s Postal Address File (PAF). This file contains 27 million addresses and ensures;

• Incorrect postcodes are amended, saving you money
• Recoded postcodes are updated
• Missing address elements are added, making your mail deliverable
• Spelling errors are corrected, maintaining your professional image
• Verified addresses are consistently formatted

Having cleansed data not only minimises the amount of ineffective mail and maximises your response rate, but also allows you to avail of the significant postage discounts available.

Personalisation
At Bradbury Mail our state of the art personalisation service can quite literally put a “smile” on the face of your customers.

In order for you to avail of the most recent and sophisticated personalisation in the market today we have recently invested in Xerox’s recently released IGEN 4 technology. This technology enables you to communicate your marketing campaign in a new and innovative manner, with imagination being the only limiting factor.

This technology takes image personalisation to a whole new level in that it allows you to embed your client names directly into personalised photographs, with evidence showing that response rates achieved can be as high as 40%.
Source: Sainsbury’s Nectar Card.

Envelopes
Our customers have access to the widest possible range of envelopes, from the standard range of stock wallets for enclosing by machine to the bespoke one off for that special job.

As well as our huge range of these stock and bespoke options, we can also offer an excellent overprint service. Whether it is a company logo, PPI, Return Address or a truly innovative, dazzling design we can ensure that an envelope will make the correct first impression.

Enclosing
In order to save you time and to get your marketing campaign out earlier we have invested heavily in the German engineered Grutzmacher Challenger inserting machine. This not only folds your primary document online, but is capable of taking any size of envelope from a DL to C4 and inserting up to 7 items at a speed of up to 11,000 items per hour. This machine is one of the most versatile on the market today and is currently exclusive to Bradbury Mail within Ireland.

Dispatch
With over 20 years combined experience in direct marketing, we have the knowledge to best match your postage requirements to the multitude of services available. Bradbury Mail has full accreditation with Royal Mail, An Post and most recently TNT Post. We are now able to provide you with the best postal deals on the market and help you select the most suitable service according to your individual needs. With TNT Post, Bradbury Mail can now also offer you a day definitive service, ensuring that your marketing material hits your target audience on the day that you require and as cost effectively as possible.

Pricing
Our customers not only expect competitive pricing, but prices they are confident with and understand. We pride ourselves on tailoring our pricing to the individual marketing campaign in order to be as competitive as possible. Unlike most, we have a clear and transparent pricing policy that clearly shows you the exact cost for each element of your campaign.

Contact US
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